Small business owner Rachel Brown decided to drum up trade with a online deal and found herself deluged and her profits for the year gone!
The nightmare started when she used money-saving website Groupon offering their subscribers a 75 per cent discount on a dozen cakes selling twelve for £6.50 instead of the usual £26.
She found herself inundated with orders as cupcake loving punters saw a chance to have their cake and eat it. Mrs Brown, who normally makes 100 cupcakes a month, found herself having to bake a over 100,000 and because of her ‘deal’ reportedly make a loss of £2.50 on every order.
A bad businesswoman? Not a bit of it. Cork Monkey is pleased to see that that she tried to meet this surge in demand, was worried about her companies reputation and how quality would be affected by using new staff. A company run by a board of accountants may have walked away, or if contractually unable to do that, bought in cheaper product in order to remain in the black. I applaud this attitude so if you feel a need for cake visit Need-A-Cake and help her get out of the red.
Please note this is just a link to the cupcake site I have no financial or personal relationship with Mrs Brown and am not advertising for her - its just here if you want it.
CM (:- (|)
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